Protection and safeguarding of handicrafts

Artisans are important, a species to be protected like pandas. The Italian artifacts are among the most beautiful of all time. Ceramic masters; paper, wood, iron, glass, and textile craftspeople. But everywhere in the world the most beautiful and rare objects are created by manual intelligence and talent, by the hands of those who work with the mind and the heart.

Matria reveals the workshops, places of formation, transmission of values and education to the beauty, where works are born on the border with art. Against the homologation of taste, in defense of memory, of identity, of civilization. In the haste of the planned obsolescence responds with the calm of new hearths, with the philosophy of perennial objects.